ITA Engenharia

To achieve the goal of translating ITA's pioneering spirit into the digital realm, a website was developed that redefines user interaction. Featuring a minimalist yet captivating design, the site blends a sophisticated aesthetic with a series of visual events that engage the user. Navigation was conceived in a disruptive way, eliminating traditional buttons and adopting a model where scrolling and cursor clicks become the primary forms of interaction. This approach creates an immersive experience that mirrors the innovative solutions offered by ITA Engenharia and reflects its solid and creative trajectory in the engineered wood market.

Sitemap

Following the discovery phase—conducted through stakeholder meetings and research—the development of the website's sitemap began. By gaining a clear understanding of ITA Engenharia's solutions and market positioning, it was possible to outline the site's information architecture in a way that addresses the needs of all user profiles. This ensured an optimized experience tailored to each type of visitor.

Wireframe

After defining the sitemap, we designed medium-fidelity wireframes for the entire website, with a particular focus on the Solutions and Projects sections. We developed a system of listings and filters to simplify navigation and enhance user experience.

UI Design

Uniting the entire solution design process with ITA Engenharia's new visual identity, we began the interface design phase. Closely aligned with the brand's visual assets, we developed the project's styleguide and designed the interface, incorporating microinteractions to create a more disruptive navigation experience—without compromising functionality.