PROCESS
Discovery / Deep-dive
To fully understand Carbonext’s operations, projects, and solutions, we conducted an in-depth immersion into the company’s history and activities, working closely with brand stakeholders and performing an extensive analysis of its website and digital products.
PROCESS
Sitemap
Following the immersion, we identified three main user profiles for the website, along with other key stakeholders that needed to be considered. Based on these insights, we developed the sitemap by clustering relevant information for each audience, which guided the definition of the site’s main menu.
Wireframe
The wireframe was developed after defining the sitemap and the content to be featured on the website. In addition to showcasing its projects and solutions, Carbonext positioned itself as a platform for sharing knowledge about the carbon market and climate change.
PROCESS
UI Design
The website interface features simple and fluid navigation, utilizing dark mode as a resource that reflects technology and innovation. It incorporates modern and easily understandable style references, along with microinteractions that delight the user.
CREDITS
UX/UI
Isabela Leandro
Development
Gerson Lima
Alanderson de Rosa
Lead Digital
Rodrigo Alarcon
Project Management
Andressa Bliska
Branding
FutureBrand