Banco da Amazônia

For the digital aspect of the rebranding, Bank of Amazônia had a huge challenge: renew their website reflecting the new positioning and visual identity, while also updating their technology; and most challenging of all, creating a core banking app from scratch. The core of the work was to not only design new products for them, but to also shift their culture and mindset to always search a future-oriented experience.

Based on active listening with employees, specialists, and local representatives, we developed a brand strategy from the inside out — aligning positioning, culture, and identity. The new brand presents the Bank as a bridge between traditional knowledge and technological innovation, recognizing the Amazon as a living ecosystem of solutions. It reflects this new chapter with greater lightness, closeness, and dynamism — without losing institutional solidity. Colors, shapes, and language were all designed to express a living brand, deeply connected to the territory and in tune with those who inhabit and transform the Amazon every day.